Kelloggs logo and symbol, meaning, history, PNG
- Meaning and history 1906 – 1907 The visual identity of the iconic brand has always been based on a signature.
- With its appearance in the very first emblem, the iconic cursive lettering has grown into the main hero of the badge, getting its lines strengthened and modernized by today.
- The lettering featured a “Battle Creek Toasted Corn Flake Co” in bold capitals, written in dark green, and a thin handwritten signature in black placed above it.
- 1907 – 1916 The Kellogg’s iconic logo was first designed in 1907 and was based on William Kellogg’s signature.
- The color palette was also refreshed, and now the main shade of the letters was light red, framed in a confident black outlined which allowed placing the logo on all the possible backgrounds.
- First of them, in 1955, when the lettering was refined and gained a new typeface as well as a more intense red color.
- The wordmark of the brand is executed in a custom drawn font, which was created based on the William Kellogg’s handwriting, but the closest available typeface is Ballpark Weiner.
- The bright red color of the inscription gained a more burgundy shade and became more elegant and confident.
- There is nothing that can be added to it.
- Emblem The current emblem, which was developed by Interbrand in 2014, may seem almost identical to the previous one, except for the shade of red.
- However, there has been more than just a shift in the color palette.
- If you overlay the two versions, you will notice that the shape of the letters is different.
- Font The typeface featured in the Kelloggs logo is close, but not identical to the Lavanderia font.
- Color The logo has been built around the red-and-white color scheme since 1907, but it has not always been the same shade of red.
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