evolution history and meaning
- The brand is famous for creating high-end jewelry and sculptures, as well as fashion clothing accessories.
- Meaning and history The legendary Austrian brand used an Edelweiss flower as its symbol for more than 100 years of its history.
- In 1988 the brand created the new logo, which we all know today — the famous Swarovski Swan.
- The Swarovski logo is composed of a wordmark and a swan emblem above it.
- The light gray color palette of the logo reflects elegance and sophistication of the brand’s designs and the transparency and purity of its glass.
- When used on packaging, the Swarovski gray turns into silver, which looks beautiful on a deep blue background.
- The wordmark in all-caps is executed in a transitional serif font ITC Novarese Medium, which was created by Aldo Novarese.
- The Swarovski visual identity is a reflection of company’s heritage and high quality, as well as design excellence.
PNG Design and Logo Download
