evolution history and meaning
- Download PNG Lowenbrau Logo PNG Löwenbräu is one of the world’s oldest and most iconic beer brands.
- The Löwenbräu brewery is located in Munich and was founded in 1383.
- Löwenbräu beer has been served at every Oktoberfest in Munich since 1810 and is one of six breweries allowed to do so.
- In 1997, Löwenbräu merged with the Spaten-Franziskaner-Bräu KGaA of Munich and became part of Brau Holding International GmbH & Co. KGaA.
- In 2004 ownership of Spaten-Franziskaner-Löwenbräu-Group was transferred to InBev, now known as Anheuser-Busch InBev, the world’s largest brewer.
- Meaning and history Löwenbräu means “lion’s brew” in German and its logo is an easily identifiable crest depicting a standing, tongue-flicking lion with a twisted double tail.
- The name derives from the original brewpub known as Löwengrube (Lion’s Den) at house number 17 on a street of that same name.
- The lion emblem originates from a 17th-century fresco in the brewing house, depicting Daniel in the Lion’s den.
- Löwenbräu as the name of the brewery at the Lion’s Den appears on record for the first time in a Munich brewer registry in 1746.
- The Lowenbrau logo resembles of the Lion Rampant of Scotland.
- The term ‘lion rampant’ actually refers to the positioning of the Lion.
- A rampant lion is shown as a profile of a lion standing upright and the forelegs are raised, claws unsheathed, as if to strike.
- The Lion usually symbolizes majesty, strength, and justice, military might and deathless courage.
- Along with the Lowenbrau color palette which includes two tones of blue (the color of kings) and gold – the Lowenbrau logo represents royalty, high quality of its product and a great heritage.
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