Refinery29 logo and symbol, meaning, history, PNG
- Download PNG Refinery29 Logo PNG The Refinery29 logo introduced in 2013 may look confusing, yet it has a hidden meaning appealing to a new group of readers.
- Meaning and history The women’s digital media and entertainment company was established in 2005 by four co-founders.
- The brand claims its mission is to help people discover and refine their personal style (hence the name “Refinery”).
- Today, it has over 500 million users across platforms.
- 2005 – 2013 The original logo was a black wordmark using two typefaces: the word “Refinery” in capitals was given in a simple sans serif font, while “29” featured a more “script-y” type making it look a bit like a house number.
- 2013 – Today The monogram logotype adopted in 2013 was created by the New York office of the brand consultancy Wolff Olins.
- Interestingly enough, if you take a closer look, you may notice that, in addition to “29”, one more number – “30” – can be seen there, formed by the letter “R” and the circle.
- In fact, it can be a tribute to the thirtysomethings who loved Refinery29 in their twenties, and still do, and also a way to attract attention of the age group.
- Quite a few people find the 2013 emblem jumbled as it takes a few seconds to realize whom it belongs to.
- Yet, taking into consideration the hidden message, it is not that easy to decide whether the more legible earlier logo was actually better.
- Font The typeface featured on the Refinery29 logo is minimalistic and elegant.
- This approach certainly reinforces the overall brand.
- Even on the company website, the use of color is minimal.
- When anything other than black or white is used, it is most often just a way to highlight article categories.
PNG Design and Logo Download
