Zeiss logo and symbol, meaning, history, PNG
- Meaning and history The Zeiss visual identity is instantly recognizable across the world.
- It is modern, bright and laconic.
- Composed of a white wordmark placed on a blue square, the logo has a few details, which make the brand’s visual identity unique and special.
- The Zeiss wordmark in all capitals is executed in a bold serif typeface with smooth sleek lines.
- The font of the lettering is close to Clarendon Black, but with modernized shapes of “Z” and “S”, which looks like a mirror of each other.
- At the bottom of the blue square, there is a white arch, which represents the field of the company, symbolizing a lens.
- The bright contrast of blue and white makes the logo fresh and crispy, evoking a sense of professionalism and authority.
- It looks eye-catching and memorable.
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