Yahoo logo and symbol, meaning, history, PNG
- 1994 — 1995 The first Yahoo logo was designed in 1994 and stayed with the brand for only one year.
- It featured a wordmark in a black classic serif font.
- 1995 For a year only, the company used a playful logo, where the letters appeared to be jumping.
- The wordmark is executed in purple color and custom typeface with the exclamation sign.
- Since 1995, the Yahoo exclamation has become the most recognizable part of its visual identity.
- In the same year, the brand creates a new logo — iconic Yahoo typeface with jumping letters and straight confident lines.
- 2009 — 2013 The iconic Yahoo wordmark has changed its color to purple.
- It looks more artsy and creative now, evoking a sense of harmony and movement.
- The exclamation sign is used as an icon, executed in white and placed on a solid purple circle.
- 2019 — Today The latest Yahoo logo redesign was made by the Pentagram agency in 2019.
- The iconic exclamation sign is italicized, which adds playfulness to the logo.
- Symbol in Japan Unlike the international Yahoo home page, Yahoo Japan’s home page was not changed in 2009 or 2013.
- Finance logo Having a look at the Yahoo Finance home page, you immediately see that it is a part of the Yahoo’s network.
- Unlike the purple basic logo, the word “Finance” is light grey.
- The color palette is also very simple and includes the purple for the Yahoo Mail logo, blue and black for other letterings, and white for the background.
- Sports logo The first word on the Yahoo Sports logo is given in the same typeface as in other home pages of the network, yet the color is different.
- While in the Mail and News homepages, for instance, the word “Yahoo” is given in purple, the Sports home page features the white wordmark on the black background.
- The word “Sports” is also white.
- The icon of Yahoo is composed of a solid purple circle as a background, a white uppercase “Y” in a custom serif typeface with thick straight lines and different heights of the bars, and a fancy exclamation sign, which is shorter yet thicker than the lines of the letter.
- Color The yahoo logo sports a bright shade of purple.
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