xHamster logo and symbol, meaning, history, PNG
- It was established in 2007 and used the same logo for almost a decade.
- The xHamster logo update, which took place in 2016, resulted in a simpler, yet more emotionally charged look.
- To begin with, they were looking for an animal that would be “funny, friendly, and catchy.” As a result of some preliminary work, they chose three animals: a mole, a fox, and a frog.
- According to the company spokesperson, these animals are “hilarious and adorable,” “cute, fluffy.” He also mentioned such characteristics of hamsters as their passion for collecting and sexual energy.
- To end up, they are the creatures that are exceptionally pleasant to touch.
- 2007 – 2016 The original xHamster logo, like the current one, consisted of two elements: a hamster’s muzzle (on the left) and the name of the website (on the right).
- The first letter of the wordmark was red, while all the other letters were black.
- 2016 – now The most obvious thing is that the palette has become by far simpler – nothing but black, white, and red has been left.
- The eyes and corners of the mouth are drawn in a way that the creature appears to be smiling.
- What about the typographic part of the logo?
- According to Alexander Hawkins, the company’s Chief Marketing Officer, the new logo is “simple but sexy.” He doesn’t cite any other reasons for the update than just the desire “to become even better.” Font The original type appears a bit friendlier due to its plump and rounded glyphs.
- The current one looks more angular in its shape and neutral from the emotional point of view.
- One of the reasons for the update could have been that the design team was trying to make the wordmark better legible.
- Colors While the original palette was rather realistic, the current xHamster logo provides better contrast.
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