evolution history and meaning
- Download PNG Wiesmann Logo PNG Wiesmann is a brand of custom-built sport-cars, which was established in 1988 in Dülmen, Germany.
- It is a young but widely recognizable company, whose main value is quality and design expertise.
- Meaning and history During the 30 years of its history, the Wiesmann visual identity featured one iconic symbol, which was only slightly modified throughout the years.
- Wiesmann has a unique and highly recognizable logo, which is composed of a wordmark and an emblem on its left.
- Font and Color The wordmark is executed in a custom italicized typeface with bold thick lines and sharp angles.
- The letters are narrowed, which makes the nameplate look stylish and futuristic.
- The open contours of “E” and “A” add air to the lettering, as well as a thin line between the body and the dot of the “I”.
- The wordmark is complemented by a straight and strict tagline “Manufaktur Der Individualisten” in all capital letters.
- The royal blue of the wordmark and dark gray of the Wiesmann tagline reflect the brand’s authority and professionalism, evoking a sense of reliability and trust.
- It is a classic and elegant combination, which makes the logo look more sleek and distinct.
- The Emblem The iconic Wiesmann emblem is a silver-gray image of a gecko, thick is drawn with great attention to detail and looks alive and moving.
- The gecko is shown stuck vertically to the wall, which symbolizes the Wiesmann car on the road — it just sticks to it.
- It is a very remarkable and one of a kind visual identity symbolic, which makes the brand stand out and fully shows its philosophy.
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