Whiskas Logo and symbol, meaning, history, PNG
- Meaning and history The visual identity concept of the famous cat food brand has always been based on the image of the cat’s head.
- Just a solid contour, outlined in a contrasting color, it was always been the only element in the background of the bright and bold Whiskas logotype.
- 1988 – 1993 The very first logo after the brands rename from Kal Kan to Whiskas was introduced in 1988 and stayed with the label for a few years.
- It was a dark red solid image of the cat’s head in a three-dimensional slight silver outline.
- The image was placed on a black background and had an elegant white “Whiskas” inscription in a slightly narrowed serif typeface, written over it horizontally.
- 1993 – 2003 The freed sign of the Whiskas logo brought a brighter and more modern insignia, which kept two main elements — the cat head emblem and the logotype but completely changed their style.
- The graphical part of the visual identity was now flat, executed in scarlet-red and outlined in yellow.
- The thick yellow outline created a good contrast with a plain white background.
- As for the logotype, now it was executed in the lowercase of a bold and modern sans-serif typeface, with its white letters outline in black and boasting a light gray shadow.
- 2003 – 2014 In 2003 the Whiskas logo was redesigned again.
- The scarlet-see color of the image was changed to a gradient purple and the thick yellow outline — to a very thin one.
- The typeface of the inscription remained untouched, but the black lines, contouring each letter, became thinner l, which made the whole picture lighter and more friendly.
- 2014 – Today The Whiskas visual identity was refined in 2014.
- Keeping the color palette and the disposition of both elements, the contours of all details were refined c and the cat head emblem was made flat again.
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