Westpac logo and symbol, meaning, history, PNG
- Download PNG Westpac Logo PNG The history of the Australian financial company started in 1817 when the bank was established under the name The Bank of New South Wales.
- And for the first years of its existence, the bank used a heraldic symbol as its logo, which was later replaced by a modern emblem, staying with the company even after its name change in 1982.
- 1931 – 1974 The logo, adopted by the company in 1931 featured a monochrome heraldic crest with three birds and a traditional ribbon with the wordmark placed under it.
- 1974 – 1982 The modern era of the visual identity started for the Bank of New South Wales in 1975, with the creation of a minimalist yet bright composition, consisting of a black Sana’a serif lettering, placed on a white stripe inside an orange rectangle, with the red emblem on the left from the inscription.
- The emblem depicted a stylized letter “W”, formed by three bold petals, the straight vertical rectangle in the middle, and two smooth wide lines on the sides.
- This signifier could be seen both in red and orange when drawn with the wordmark, but then used on its own it has always been colored red.
- The new visual identity boasted a refined red emblem, replacing the first letter of the “Westpac” wordmark.
- The lettering was written in the lowercase using an extended sans-serif typeface with the horizontal bar of the “T” elongated to the right.
- The black color of the letters was changed to a dark gray, which looked fresher yet didn’t lose its professionalism and confidence.
- The typeface of the wordmark was also changed, making the letter contours slightly narrower and more traditional.
- The bar of the “T” is now in its normal size.
- Another version of the Westpac logotype uses a monochrome palette, and the emblem, replacing the “W” looks very elegant in black.
- 1982 – Today The red stylized “W”, introduced in 1982, is still used by the bank as its official emblem, and there are several options of how the company uses it.
- In 2003, it was replaced by a more generic font.
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