Western Digital Logo
- Download PNG Western Digital Logo PNG Western Digital is an American brand of data storage devices, hard disk drivers and accessories manufacturer, which was founded in 1970 in California.
- Today the company has $20 billion dollars of annual revenue and over 70,000 employees worldwide.
- Meaning and history The Western Digital visual identity is and has always been, based on the principles of simplicity and stability.
- Its logotype never switched from the monochrome palette, and its blue emblem, always used one color mix, until its removal in 2017.
- Nothing ornate, unique or unusual, pure business, professionalism, and expertise.
- 1970 — 1991 The very first logo for Western Digital was introduced in 1979 and boasted a modern wordmark, which was inclined under a pretty big angle, creating a sense of speed, mobility, and progress.
- It was a bold black capitalized inscription, executed in a geometric sans-serif typeface with strict neat lines.
- 1991 — 1997 The redesign of 1991 brought a monochrome emblem to the company’s visual identity.
- The lines connected six of the figures, leaving the upper left and the bottom right ones separated.
- The wordmark was rewritten in a thin sans-serif, where all capital letters looked light and laconic, yet confident.
- 1997 — 2004 In 1997 the emblem was enlarged and switched its color palette to bright blue on white.
- 2004 — Today The redesign of 2004 changed the geometric emblem of the brand to a smoother and bolder one.
- The solid blue square with rounded angles had two thick white letters “WD” with a thin blue horizontal line, cutting them in the top part.
- 2017 — Today Another version of the Western Digital logo we all can see today was introduced in 2017 and featured a simple and strict sans-serif logotype, where the two wordmarks in the title case have their letters bold and neat, perfectly balanced, and professionally executed.
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