Wendys logo and symbol, meaning, history, PNG
- Meaning and history The visual identity history of the famous fast-food chain has always been executed in one style and color palette and all seven versions of the emblem featured the same typeface color except for the logo, introduced by the company in 2013.
- The emblem with a red-hair girl was located on the left from the red inscription and underlined by a thin black ornament, dividing the bright and intense level from the monochrome one, where the “Old Fashioned Hamburgers” wordmark was set in black capitals of a fancy custom typeface.
- 1971 – 1975 In 1971 the contours of the logo were slightly modified, but it was still composed of red and black lettering and a portrait of Wendy’s founder’s daughter, enclosed in a circular frame.
- The only new thing on this version was a “Quality is Our Recipe” motto, which was sometimes added to the badge.
- 1978 – 1982 In 1978 the emblem was placed in a bright yellow rectangular banner, and the upper part of the nameplate was set on red, writing the name of the restaurant chain in white thick lines, keeping the original typeface.
- 1982 – 2013 The circular emblem with the portrait moved to the top part of the badge and the main color of the background was switched to red in 1992.
- 2007 – 2013 In 2007 the logo was simplified by removing its bottom part, and now it was composed of a red and white banner with “Wendy’s” wordmark on it and a circular emblem with the girl’s face above it.
- 2013 – Today With the redesign of 2013, the fast-food chain adopted a completely different logo.
- Though it was still built around two elements, a red-hair girl portrait in a circular frame and a red “Wendy’s” wordmark under it, the style and execution of both parts were more modern and progressive than it used to be.
- The top of the girl’s head, as well as her braids, are now peeking out of the circle, while her shoulders are no longer visible.
- Because of these modifications, more emphasis is put on the face, and her smile looks more eye-catching.
- The word “mom” may be noticed on Wendy’s collar.
- Font In the 2013 Wendys logo, the old-fashioned serif typeface, which had been used since 1969,was replaced by a modern script resembling handwriting.
- Video
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