evolution history and meaning
- Download PNG Volvo Logo PNG Volvo is a Swedish brand of luxury cars manufacturer.
- It was registered by SKF as a trademark for ball bearings, 12 years before the automobile company was established.
- The brand is pretty conservative with its visual identity and still uses the emblem, which was created at the very beginning of the Volvo history.
- What is Volvo?
- Volvo is the synonym for Swedish quality.
- 1927 – 1930 The very first Volvo logo was composed of a blue oval with a golden-brown outline and a wordmark placed in the center of it.
- The nameplate was written in a traditional for its time typeface with thick white letters.
- It was elegant and simple, a celebration of modest design and perfect taste.
- 1930 – 1959 In 1940 the brand designs the base for the logo we all know today.
- The wordmark is in red all-caps, written in a classic serif font.
- It features the Volvo emblem with a wordmark in a copper palette.
- During this period the Volvo emblem is placed inside a black square with a silver outline.
- 1999 – 2013 The Volvo color scheme is set, now it features silver and royal blue, where the blue is for the rectangular of the nameplate, which is placed inside the Volvo silver emblem.
- 2013 – 2014 The Volvo badge, created in 2013 was lighter than the previous one.
- As for the blue banner, it got a thin silver framing, which gave a more elegant look to the lettering, making them look finer and more sophisticated.
- 2014 – Today Current Volvo logo is based on the previous one, but now it is three-dimensional and the lines of the typeface are more clean and confident.
- The combination of blue and silver celebrates the Volvo values of quality and design, it evokes the sense of reliability and timelessness of the brand, reflecting its progressive approach and movement, as well as its rich heritage.
- 2020 – 2021 The redesign of Volvo’s visual identity held in 2020 introduced a minimalist and progressive logo, which only featured black lettering on a white background.
- The recognizable serif typeface with thin square serifs looks distinct and confident, and a lot of space between the symbols adds air and sophistication to the image.
- Although, the new emblem was executed in the same style as the previous one — flat black symbols with clean neat contours, placed on a white background.
PNG Design and Logo Download
