VK logo and symbol, meaning, history, PNG
- Download PNG VK Logo PNG The logo of the social network VK has gone the way from a longer emblem in Russian to a monogram in the Latin alphabet.
- It was developed by the company founder Pavel Durov.
- He opted for a simple sans serif type and unobtrusive colors, white and blue.
- The initial letter was placed in a blue box with rounded corners (or a reverse color scheme was used).
- In the course of time, more and more users became familiar with the social network.
- Now, it wasn’t necessary to include the whole name of the service in its primary logo – just the initial letter was well enough.
- Like in the previous version, the bold white letter was placed inside a blue box with rounded corners (or the reverse color scheme was used).
- Other than that, the emblem looks the same.
- The new name required a new emblem.
- The author of the VK logo decided to build upon the brand heritage, so the blue box with rounded corners remained the basic element in the structure of the logo.
- The letters “v” and “k” were proudly placed inside.
- In comparison with the old emblem, the new one had a more unique and recognizable look.
- 2020 — Today The current logo combines the “VK” icon with the full name of the brand, which is set in a simple sans.
- Also, the wordmark looks more like an independent element, while in the older versions it was included in the same frame as the icon, which merged the two parts into a single whole.
- You can’t think of a simple object or shape with which it could create an association, a link in your mind.
- Compare the “M” from the MacDonald’s logo, the Mazda logo or the Nike Swoosh with their minimalistic and easy to remember shape, the Apple or Twitter emblems with their clear symbolic meaning.
- Arguably, if the little serif-like detail on the top of the “v” had been removed, this could have helped to enhance the overall impact.
- Also, if you compare the VK logo to other popular social networking services, you may discover similarities in the palette with such projects as Linkedin, MySpace, Behance, Skype, Twitter, Tumblr, Discus, and of course Facebook.
- Colors Starting from the very beginning of the website, it has always been built on the combination of blue and white.
- The muted shade of blue creates a soft, unobtrusive contrast with the white background, which is quite beneficial for this type of website.
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