Vicks logo and symbol, meaning, history, PNG
- Download PNG Vicks Logo PNG Vicks is a brand of cough medicines, such as drops, balms, and inhalators, manufactured by Procter&Gamble since 1985.
- The brand was created in 1890 and was owned by one family until the acquisition of 2005.
- Meaning and history The Vicks’s visual identity design history is pretty rich.
- Created in 1890, the brand has undergone nine major logo redesigns and the last one was in 2007.
- 1890 – 1916 1916 – 1932 The first two Vicks logo versions featured a sharp geometric typeface with the long horizontal line coming out of the right bar of “V”.
- This signature letter stayed with the brand for over 40 years.
- 1932 – 1966 In the 1930s the brand decided to change its wordmark’s style to a more modern and bold.
- And now the all capitals nameplate gained thick smooth letters.
- That was also in the 1930s when the brand started using a triangle as a part of its visual identity design.
- 1966 – 1988 1988 – 1991 1991 – 1998 1991 – 2007 (Europe) 1998 – 2007 In the 1990s the triangle, pointing down, became the logo’s background and went through a few modifications, until it wasn’t completely refined in 2007.
- 2007 – Today The Vicks three-dimensional green emblem is a softened and rounded triangle with arched sides.
- The gradient green of the background looks sleek and glossy, while the thick white lettering in the sans-serif typeface adds professionalism and a sense of loyalty to the brand.
- The Vicks logo is strong, modern and instantly recognizable.
- It looks really stylish and sleek due to the color texture and a refined shape.
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