Velkopopovicky Kozel logo and symbol, meaning, history, PNG
- Download PNG Velkopopovicky Kozel Logo PNG Velkopopovicky Kozel is the name of the famous beer brand from the Czech Republic, which was established in the 1870s.
- Meaning and history Throughout the company’s pretty long history, its visual identity has always been connected to a Goat.
- So the animal mascot’s image always has its place on the famous lager’s logo.
- It was a detailed image of the goat he saw near the brewery.
- This is how it all began.
- The iconic goat, standing in profile, turned to the left and holding a beer, has been executed in various different color schemes.
- On the earlier versions, the goat was drawn very detailed in brown and black and placed on a green background.
- Then the contours got modified and the background switched to yellow.
- For quite a long time Kozel was using the rounded emblem in a thick gold outline with the wordmark placed around its perimeter.
- Later the circular frame was removed and the goat was slightly redrawn.
- The logo became simpler yet more confident.
- The goat was placed on a gradient brown background and the wordmark, consisting of only “Kozel” lettering, was written under the image in white bold sans-serif.
- Today the Velkopopovicky Kozel logo is composed of two independent parts — the logotype, written in intense green with a thin black shadow and an emblem with the iconic mascot image and a shortened nameplate.
- The logotype is executed in a custom serif font with the first letters of both words curved.
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