Vaillant logo and symbol, meaning, history, PNG
- Download PNG Vaillant Logo PNG Vaillant is a German company, which is specialized in water heating and cooling systems development and production.
- The company was established in 1874 and today is one of the largest European corporations in its segment, which has almost 15 thousand employees and operational offices all over the globe.
- Meaning and history The company, named after its founder, has an instantly recognizable and funny visual identity, which was created at the end of the 19th century and is still based on the original concept, despite several redesigns.
- The iconic Vaillant logo was inspired by the fairytale motif with cute gnomes and hares.
- Johann Vaillant was fascinated by those series of drawings and decided to use the hare as the company’s symbol.
- 1899 — 1930 The original emblem was created in 1899 and was composed of a very detailed image of the hare in an egg.
- The “Schutz Marke” lettering was placed under the egg, around the perimeter of its bottom part.
- It was a strong and remarkable visual identity, which was unique and made the brand stand out.
- 1930 — 1959 In the 1930s the contours of the emblem were modernized and the image itself was simplified.
- The company’s name was written under the head in a bold sans-serif typeface, also in black.
- Throughout the years the emblem was refined and made bolder, and there were several experiments with the typeface of the nameplate.
- In 1991 the nameplate was taken off the “egg” and placed under it, executed in an extended bold sans-serif font, using white color.
- The emblem from 1991 remains almost untouched, but now “hare in the egg” is placed inside a turquoise rectangle, with the nameplate written on its right in the same color.
- In 2005 there was one more redesign of the Vaillant visual identity.
- The emblem’s angles were softened and the typeface was changed to a friendlier, rounded one.
- The turquoise, black and white color palette of the brand’s visual identity symbolizes balance, harmony, and reliability of a huge company, which values traditions and has a rich and interesting history.
- The rounded lines of the typeface reflect the caring approach of the company and its customer as a center of the value system.
- Various heating, air-conditioning and ventilation systems for both commercial and residential use are produced under the company’s brand.
- The range of products includes thermostats, radiators and heat pumps, as well as boilers and power systems.
- The company was a pioneer in the production of wall-hung boilers and keeps manufacturing them today, using innovative technologies.
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