Ursa logo and symbol, meaning, history, PNG
- Meaning and history The Ursa brand was created only in 2004, but the company it grew from, Uralita, has been on the market since 1949.
- And the Italia visual identity has always been simple and minimalist — a bold italicized wordmark in a blue and red color palette.
- There were no major changes made to the company’s visual identity, though it became stronger and brighter.
- The calm red wordmark was placed under the bears with a delicate blue “Uralita” tagline in all lowercase letters.
- The muted blue and red color palette of the label’s logo was a reflection of the reliable and professional company, which is focused on the quality of its products and tends to show the expertise and authority in the industry.
- The bears symbolize the main principles of the company: humanity, wellbeing, and closeness.
- It is a very kind, friendly and meaningful emblem, which makes the company stand out in the list of its competitors.
- 2015 — Today The company’s logo was redesigned in 2015.
- The two polar bears, symbolizing environmentally-friendly approach and protection, are still there, but now facing right and executed in a deeper and brighter shade of blue.
- The new direction of the bears represents the company, which is looking into the future and open to innovations.
- Its progressive approach and energy are also reflected in a new color palette — blue and red are distinct and vivid now.
- Review Ursa is one of the European leaders in the insulation industry segment.
- The company, headquartered in Madrid has its production facilities all over Europe and Russia and manufactures mineral wool insulation blocks for residential, commercial and industrial buildings.
- The company has over 70 years of experience in its field and knows exactly what it does.
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