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University of California logo and symbol, meaning, history, PNG
- Download PNG University of California Logo PNG The University of California is one of the most famous educational organizations in the USA.
- The University consists of ten campuses and has more than 250 thousand students.
- Meaning and history The University of California used one seal as the visual identity basis during 144 years of its history.
- The rounded emblem depicted an opened book, a five-pointed Star above it, the “Let There be Light” motto, placed on a ribbon at the bottom of the book, and a wordmark with the establishment date around its perimeter.
- It was an iconic emblem, which became synonymous to the University.
- But they decided it was time for changes and in 2010 designed a new visual identity, which failed.
- The light blue rounded shield contained a circular yellow line, which was resembling a washing machine symbol.
- So the concept didn’t work.
- Today the University of California uses a text-based logo.
- All capital letters of the wordmark are executed in a contemporary sans-serif typeface, Kievet.
- The inscription is enclosed in a thin rectangular frame, which uses the same color as the lettering — bright blue.
- The blue and white color palette of the University of California logo is a reflection of freedom, innovations, and creativity.
- It is fresh and crispy.
- It is edgy, strong and memorable.
PNG Design and Logo Download
