Universal logo and symbol, meaning, history, PNG
- Meaning and history The visual identity of the world’s famous filming studio has always been consistent.
- Though there were more than ten redesigns made to its logo throughout the company’s history, all the versions were based on the same idea and featured a monochrome color palette, with the globe as the main graphical element.
- 1912 – 1913 The very first logo was designed in 1912 and featured a globe with a thick orbit around it.
- The “Universal Films” inscription in a candy serif typeface was placed on the upper part of the globe and featured a solid black color.
- 1913 – 1914 1914 – 1919 Later, in 1914 the only logo without the globe was used by the company.
- Even though there was no planet on the logo, the framing of the nameplate featured a big circle in the middle, which stood for the globe 1919 – 1923 Starting in 1919 the visual identity has always had a planet and lettering in it.
- 1923 – 1931 In 1923 the logo of Universal was redrawn in a lighter and more modern manner: now white became the main color and all the details were outlined in thin black lines.
- The lettering was set as an orbit around the planet, being written in bold sans-serif capitals with a massive black shadow.
- The planet was now enclosed into a thick white frame in a double black outline, with the strict yet modern black sans-serif inscription set around its perimeter.
- More black details were added to the insignia, which made the whole picture look brighter and stronger.
- 1936 – 1947 In 1936 another version of the logo was introduced, and this version stayed with the company for almost a decade.
- The globe was surrounded by a black ribbon-orbit with a white “Universal Pictures” inscription on it.
- The wordmark was set in the uppercase of a simple hand-drawn sans-serif typeface with the letters full and bold.
- 1960 – 1963 1963 The wordmark over the globe was changed from “Universal International” to “Universal Pictures” with the upper line of the inscription being enlarged.
- 1963 – 1990 The new area of the Universal visual identity design started in 1963 with the introduction of a stylish and minimalist badge.
- The logo was composed of a flat globe drawn in white with black lines, placed “inside” the solid black square, which was cut out on its top part, to fit the globe.
- It was a very contemporary and sharp image, which stayed with the company for almost thirty years.
- 1990 – 1997 The new era for the visual identity design started in 1990 when the wordmark was shortened to just “Universal” lettering in all capitals.
- 2012 – Today The current version of the Universal logo was designed in 2012.
- The wordmark is executed in a bold traditional sans-serif typeface, which reflects confidence and professionalism, while the arched placement adds playfulness and shows the unique character of the company, pointing on its creativity and value of style.
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