Uber logo and symbol, meaning, history, PNG
- Simplicity, confidence, and casual chic — these three main principles can be seen in every Uber logo.
- 2009 — 2011 The very first emblem, created for the company in 2009, featured a red and dark gray color palette, where the dark gray lowercase wordmark was placed above the unlatched and extra-bold letter “U” in an intense shade of red.
- 2011 — 2016 The redesign of 2001 brought a new logotype to the brand.
- The “U” had its ends horizontally bent to the center, looking strong and confident.
- 2016 — 2018 The logo was redesigned by the in-house team in 2016.
- The inscription in black was bolder and smoother than in the previous version.
- In the same year, the iconic badge was introduced for mobile apps.
- The patterned dar blue square with rounded angles had a white abstract composition inside: the solid white circle was “cut” on the left and had a square in the center.
- 2018 — Today In 2018 the Uber logo was simplified by its in-house team.
- The lettering in the title-case is executed in monochrome and uses a traditional sans-serif typeface with classic shapes of the letters and clean lines.
- Font The 2016 wordmark is bolder and tighter than its predecessor, so the name of the company is now readable even on small screens.
- Probably the most distinctive feature of the previous wordmark, the little curl on the “U”, has disappeared.
- Some of the unique features of the updated typeface are the inner curves on the bottom halves of the letters “B”, “E”, and “R”.
- Also, the corners of the three last letters are rounded (or even elliptical), while the previous typeface had straight angles at the same places.
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