TurboTax logo and symbol, meaning, history, PNG
- Download PNG TurboTax Logo PNG TurboTax is a computer program, created by SoftView company for tax preparation.
- The software was developed in 1993 in the USA and today is the most popular program in the tax segment, having its versions for all the operational systems.
- Meaning and history 2001 – 2013 The initial logo for TurboTax, created in 2001, featured a horizontally stretched red rectangular banner with the bold white logotype on it, a three-dimensional ted shorter with an enlarged white tick, placed above the banner, and a black slanted “Choose Easy” tagline, executed in two thicknesses of the letters.
- 2013 – 2016 The redesign of 2013 switched the color palette of the TurboTax logo to red, white and blue, and made it modern and flat.
- The new logotype was written in red, using a smooth contemporary sans-serif typeface for its title case letters.
- The solid Ted dot with a white tick on it was placed on the right from the inscription, and a delicate blue “Intuit” lettering in the lowercase was set above the logotype, on its left part.
- 2016 – Today The TurboTax logo is brief and bright, it represents the software, that professionally copes with its main task — income tax preparation.
- The logo is composed of a wordmark and an emblem on its right, which is also a brand’s icon and is usually used without any logotype.
- The lettering of the nameplate in the lowercase is executed in a classic sans-serif typeface, which is bold and smooth.
- It evokes a sense of authority and stability, as well as shows the brand as strong and progressive.
- The TurboTax emblem is a bold red circle with a white tick on it.
- It is a celebration of software’s capability and professionalism, as well as passion and energy, which are its developing company’s characteristics.
- The TurboTax logo is laconic but shows everything the client needs to know about the program — it knows what to do, and does it quickly and properly, not leaving any concerns.
- The traditional color palette of the software’s visual identity represents the brand’s confidence and stability, its progressive approach and the ability to follow the constantly changing system.
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