Tumblr logo and symbol, meaning, history, PNG
- However, the authors managed to make it fresh and contemporary and give it the sort of look that sticks in the mind.
- Meaning and history The visual identity of Tumblr has always been built around the logotype, created in 2008 when social media just launched.
- Though the wordmark was executed in various color palettes throughout the years, the typeface of the inscription has never been changed.
- 2007 The original Tumblr logo featured a bright blue lowercase inscription in a bold serif typeface with the solid dot at the end of the word and a fancy light gray flower on the left.
- 2007 — 2010 The redesign of 2007 changed the style of the logo, writing its lowercase wordmark in gradient white, with a delicate gray shadow.
- 2010 — 2013 In 2010 the color palette of the logotype was slightly elevated by adding more gray shades and making the logo a bit darker and more stable.
- 2013 — 2018 The redesign of 2013 made the Tumblr logotype flat and masculine.
- The new dark gray color palette of the lowercase inscription added a sense of style and experience to the insignia and made it more eye-catching and chic than ever.
- Gray also stands for professionalism and authority, and the color was brought to the logo after the acquisition of social media by Yahoo!
- 2018 — Today The dot was removed from the Tumblr logo in 2018 after the visual identity of the service was redesigned, celebrating its acquisition by Automatic.
- The new logo is the strictest and the most laconic among all the Tumblr emblems.
- It is a solid black lowercase lettering in a bold and classy serif typeface, placed on a white background.
- Emblem The emblem is based on the Bookman Old Style font.
- Due to these features, as well as a couple of other modifications, the typeface and the wordmark, on the whole, have been made recognizable and unique.
- In fact, the flower was taken from the Davidville project.
- If you are observant, you may notice that the Tumblr still has not got rid of the Davidville flower altogether: the emblem serves as the background for the anonymous icon.
- In this case, the logo starts looking stronger and stricter.
- Font Bookman Old Style was created in 1860.
- Color The logo is most often given in one of the two versions: dark blue letters and white background or white letters and dark blue background.
- However, Tumblr does have a unique feel due to the shade chosen.
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