Travelocity logo and symbol, meaning, history, PNG
- Download PNG Travelocity Logo PNG Travelocity is the name of one of the world’s most popular travel agencies, which operates online since 1996.
- With more than 12 million visitors, the company, headquartered in Texas, has a perfect reputation across the globe and is known to be the pioneer in the online travel business.
- Meaning and history 1996 – 1999 The visual identity timeline of the famous travel agency can be divided into two periods — from 1996 to 2003 and from 2003 until today.
- These were two completely different concepts and designs, yet both of them brilliantly reflected the purpose and character of the company.
- The original concept of the logo was composed of a horizontally placed black rectangle with a stylized city landscape line in the rainbow gradient.
- The line finished with the purple plane, flying upright, as a symbol of movement and traveling.
- The wordmark in all capitals was placed under the emblem and executed in a modern thin sans-serif typeface, with one interesting detail — the “Trav” part was straight, while the “Elocity” – italicized.
- This feature added dynamics and uniqueness to the whole logo.
- 1999 – 2003 In 1999 the wordmark was changed to Travelocity.com, and the typeface was now bolder and more elegant.
- The emblem and the color palette remained untouched.
- 2003 – Today The new era for the Travelocity logo began in 2003.
- Today’s minimalist visual identity features a delicate wordmark in the lowercase and an abstract emblem on the left, composed of three stylized stars in orange and two shades of blue.
- The simplicity and cleanest of the wordmark’s lines add a sense of professionalism, while the new blue color represents a reliable and reputable company.
- The color palette of the new emblem is a representation of passion for travel and security, which the agency aims to give to all their customers when opening new places and opportunities for them.
PNG Design and Logo Download
