Total logo and symbol, meaning, history, PNG
- Download PNG Total Logo PNG Total is a petroleum company, established in 1924 in France, one of the world’s leaders in the industry, and a part of the “Supermajor” list of energy corporations.
- Meaning and history The visual identity of the famous fuel company has undergone several major redesigns throughout the years and turned into a stylish and modern logo, which could easily be pictured as an emblem of a mass-market cosmetics or sports brand.
- On the white background, there was a bold red “Total” inscription in all capitals of a slightly narrowed Sans-serif typeface.
- 1963 – 1970 In 1963 the emblem from 1954 came back to the brand, but with the refined lines and a new white frame with its horizontal sides arched from the center, and verticals — straight.
- 1970 – 1980 In 1970 the frame of the emblem turned red and the diagonally located banner became horizontal, with the wordmark executed in bolder lines, and the edges of the letters touching each other.
- The color palette of the emblem became darker and more intense.
- Now the “Total” lettering was placed on a background, composed of three wide diagonally printed lines in blue, red, and orange.
- The red inscription was set on a white horizontal line, which made the whole look more contrasting and bright.
- 2003 – 2021 In 2003 the logo of Total was completely redesigned.
- 2021 – Today Font and color The Total lettering from the logo, designed in 2003, is executed in a custom modern Sans-serif typeface with smooth contours of the capital letters.
- The first “T” is enlarged, to add a more professional look to the logo.
- The Total font looks pretty similar to classic shapes of Artegra Sans Extended SC ExtraBold, with with the rounded angles and arched bars of the “A”.
- The bright and vivid color palette of the Total visual identity reflects the diversity, power, and passion of the brands pointing to such qualities as reliability, progressiveness, and confidence.
- The main color of the emblem is red, and it stands for fuel, energy, and growth.
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