evolution history and meaning
- The brand is extremely popular worldwide especially among teenagers and has more than 500 stores across the globe.
- The brand is owned by Arcadia Group.
- Meaning and history 1964 – 1996 The original Topshop wordmark already bore something in common with the current one.
- It featured glyphs of a rather simple shape, with classic proportions.
- However, back then, there were a couple of memorable details: for instance, the unusual stroke replacing the middle bar of the “H” and the stroke between the two “P’s.” The type was rather bold and had rounded ends.
- The additional space between the glyphs has contributed to this result, too.
- Also, the type has grown much lighter.
- It has preserved the circular “O’s,” while the other letters look somewhat narrow in comparison with them.
- The “O’s” have grown narrower, while some of the other glyphs have become wider.
- 2018 – Today The Topshop visual identity is minimalist and simple, like many other fashion retailers’ logo designs.
- It makes sense, as the modest yet bold tag looks good on the clothing of any style, and the Topshop fashion assortment has always been very colorful.
- The Topshop logo is composed of a wordmark, executed in black and placed on a white background.
- All the capitals of the nameplate feature clean rounded lines and straight cuts.
- The Topshop logo is perfectly balanced and harmonized.
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