evolution history and meaning
- Download PNG TIME Logo PNG TIME is an American iconic magazine, which was founded in 1923 by Henry Luce.
- TIME magazine covers any and all remarkable news among a vast array of topics.
- TIME has the world’s largest circulation for a weekly news magazine.
- Meaning and history The visual identity of one of the most reputable magazines in the world has always been traditionally elegant and modest, based on a single logotype, which was only slightly refined throughout the years, the editorial prefers to accent more on its covers, than on the logo, and chooses simplicity and sophistication.
- 1923 – 1972 The very first logo for Times was introduced in 1923 and featured a classy lightweight logotype in black, executed in a traditional typeface with its letters’ serifs placed slightly diagonally and pointed.
- The thin elongated serifs made the whole logotype look fancy and tender, though it did still evoke a sense of professionalism and authority.
- 1972 – 1977 The original logo, which was in use by the magazine for almost fifty years, was redesigned in 1972, changing its monochrome palette to red and thickening its letters’ lines.
- The new logo looked powerful and bright, reflecting the influence of the brand and its confidence in the information provided.
- 1977 – 1992 The lines of the logotype were refined and cleaned in 1977; when the typeface was replaced by the new one, with more distinctive shapes.
- 1992 – Today The logo was redesigned again in 1992, by switching the serif typeface to a more lightweight one.
- Though three red versions of the magazine’s visual identity featured different fonts, they all have a strong character and show the brand at its best, being eye-catching and instantly recognizable.
- Font and color The current Time logotype is executed in a custom serif typeface, which has its sleek straight lines complemented by geometric elongated serifs, which make the whole inscription unique and strong.
- The typeface is close to such fonts as Lost&Foundry FS Century and Marcus Traianus Extra Bold, but with the shapes of the serifs modified.
- The red color palette of Time’s visual identity is a representation of power and a good reputation, along with the reliability and trustworthiness of the magazine and its progressive approach.
PNG Design and Logo Download
