Timberland logo and symbol, meaning, history, PNG
- What does the Timberland logo mean?
- The logo is built around a tree with strong branches, which seems to be a perfectly natural emblem for a company the name of which means “land covered with trees.” Rumor has it, the emblem symbolizes the trees on which Afro-American slaves were hanged.
- The rumor was supported (or started) by a specific poem by Maya Angelou.
- Meaning and history The visual metaphor behind the emblem is closely connected with the literal meaning of the brand’s name.
- Taking into consideration that “Timberland” is actually “a land where a lot of trees grow,” a depiction of a tree seems like the most natural choice.
- Symbol The emblem sports a branchy tree with a crown, the shape of which is very close to a half-circle.
- The symbol is placed to the right of the company’s wordmark, which is given in plump letters.
- Both the wordmark and the emblem are black, while the background is white.
- Emblem controversy The brand and its logo were mentioned in an extremely negative context in a poem titled “Clothes” or “FUBU,” which started circulating on the web in spring 1999.
- The poem was believed to have been written by the African-American poet Maya Angelou, yet she later claimed it wasn’t hers.
- In the poem, the Timberland’s tree was described as a lynching tree, on which black people were hanged.
- The contents of the poem could have been explained by the rumors that the company owners belonged to the Ku Klux Klan.
- The company put a lot of effort into trying to get rid of these rumors.
- Video
PNG Design and Logo Download
