evolution history and meaning, PNG
- Meaning and history While the Tide logo has gone through several notable modifications since it was first introduced, its visual core has remained the same.
- All the logotypes the brand has used so far, feature an orange-and-yellow bullseye design based on the original logo created by Donald Deskey.
- 1946 The majority of the surface of the original package was occupied by the word “Tide” in dark blue.
- This approach let the designer make the dot the center of the bullseye.
- The word “Tide” was positioned diagonally.
- This approach was first used on the Tide packaging in 1957.
- The design is simpler, too.
- The surface in the center of the bullseye is now white.
- If you take a look below the lettering, you will also notice a small yellow patch but we cannot talk about a full ring in this case.
- The “T” is somewhat smaller in comparison with the other letters.
- The difference between the body and the top end of the “d” is not as striking as in the previous version.
- 1996 The logo modification was made to mark the product’s anniversary.
- First, the dot above the “i” is now somewhat larger (although it is not as large as in the original emblem).
- Between the outer yellow ring and the orange ring, a white ring has appeared.
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