Thomas Cook logo and symbol, meaning, history, PNG
- Download PNG Thomas Cook Logo PNG The founder of Britain’s oldest travel company whose name was Thomas Cook started his business in 1841.
- 1880 – 1914 The first Thomas Cook logo appeared in1880.
- The globe was enclosed in a circle with the company’s name “Cooks Tours” and the wording “Around and about the world”.
- 1914 – 1928 In 1914 “Australia” was added to the words on the ribbons reflecting the company’s expanding business.
- Fourteen years later as the brand name changed to Cook’s Travel Service it was reflected in the logo.
- 1919 – 1928 The very first logo for Thomas Cook was introduced in 1919 and featured a traditional and elegant badge in monochrome with the globe image in the center.
- 1928 – 1930 The redesign of 1928 switched the color palette of the logo to blur and white.
- The globe was still the main part of the company’s visual identity, but it was redrawn and outlined in an ornate ribbon with the new lettering on it.
- It consisted of TC&S which stood for “Thomas Cook and Son”.
- The symbol that followed it in the 1940s incorporated a scallop shell with a globe and the company’s name against it and the winged helmet of Mercury at the top.
- 1947 – 1974 The globe was back to the Thomas Cook visual identity in 1947.
- 1841” datemark was set under the helmet, in small-sized symbols.
- As for the main inscription, the “Cook” part was enlarged and arched above the globe, while the “World Travel Service” in all capitals was executed in smaller letters, and placed under the image.
- This badge was used by the brand for only eight years.
- The uppercase inscription was executed in a traditional yet slightly narrowed sans-serif typeface, where the thick clean lines of the letters looked strong and confident in the new intense red color.
- 1974 – 1989 The redesign of 1974 kept red color as the main theme but extended the wordmark to “Thomas Cook” its strict sans-serif typeface to a smooth and modern one.
- It was red and white with the same inscription as in the previous logo.
- 2001 – 2013 The Thomas Cook logo from 2001 featured a new blue, yellow and white color palette, with the white sans-serif lettering set on a voluminous gradient circle in blue and yellow.
- The inscription on this version of the visual identity was set in the title case of a simple modern sans-serif typeface.
- It was blue and yellow (the “holiday” colours of the company that had acquired Thomas Cook by that time) and featured the Thomas Cook name in white.
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