Theranos logo and symbol, meaning, history, PNG
- While the original Theranos logo was based on traditional medical symbolism, the following version emphasized the “technology” part.
- The founder made people believe that she possessed a unique technology of blood tests where only tiny amounts of blood were necessary (only 1/100 to 1/1,000 of the amount required for a typical test).
- 2005 The company introduced a logo in green featuring a snake.
- The creature was crawling along with the letter “T” as if it was a pole or a tree.
- Researches have mentioned at least three important reasons for this.
- First, there is a legend telling that in 1400 BC, Moses used the bronze serpent on a pole to cure people bitten by snakes.
- Not only the shape of the letters reminds the snake’s body.
- They are italicized, which adds a dynamic touch.
- At the same time, we have an added meaning of protection as the shield has been a long-standing symbol of power and protection.
- The green color of the shield was inspired by the previous wordmark, and also was used to convey the message of “natural” and “trust.” 2013 The “tech” part has been emphasized even more, while the “medical” part has been reduced.
- Apart from the green color of one of the elements, nothing reminds the previous Theranos logo.
- While the letters still belong to a simple sans serif type, they are different.
- They are straight, wider, with rectangle ends.
- Colors While green, as the color symbolizing nature and medicine, has been present in all the versions, it has grown by far less prominent with time.
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