The Right Logo Size
- Now, the task of finding the optimal logo size shouldn’t be just about its general look.
- While you in the midst of developing it, discard any small detail and embrace simplicity.
- But every detail should be prominent enough to: be perceptible; not get warped and disproportionate в when the required dimensions of different platforms are applied.
- The bottom line here: your logo and the idea behind it must look equally discernable on your Instagram page, business card, or billboard.
- Know Your Format: What Do Different Ones Mean Being aware of what the two main graphic format types — raster (bitmap) and vector — do is crucial.
- When you ask your software to resize a bitmap file, it deletes a certain amount of pixels, which lowers the resolution.
- Raster Print-friendly Transparent Background Support .JPG No No .PNG No Yes .GIF No Yes .PSD Yes Yes Vector formats Vector images are formed from different lines and geometric shapes, the size of which is (automatically) determined by mathematical equations.
- But all logos MUST be made in a vector format first.
- After all, they, too, can be high quality when handled by professionals (such as for printing.)
- Your go-to pack should include at least: – .Ai – to change the logo very composition; – .EPS and .PDF – for print; – .PNG (including the transparent background version) – for websites/social media/messengers.
- Dimension Guide For Different Platforms The following information will be presented in pixels (px) since it’s the surest way to navigate through the setting and achieve the right results Websites This depends on your homepage layout, which means you need to check the FAQ section first to get the idea.
- Then, follow the steps: Decide where you want to place the logo: the center or corners of the header, navigation bar, bottom of the page as well, etc.
- Determine how much vertical and horizontal space you have in the chosen area.
- Don’t forget that the logo will affect the dimensions of other graphic elements around it.
- This is how you’ll get your perfect logo size paired with high quality of color and resolution.
- Social Media Platforms Keep in mind that: — the advised dimensions for each of those sites are ever-changing: don’t forget to check their FAQ for the latest info; — most of them automatically present the profile pictures as circle-shaped.
- What About Ultimate Resolution?
- We’ve already talked about pixels and how they affect the quality of a raster file.
- So, do we have a perfect resolution?
- The optimal one 300-350 ppi.
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