Subaru logo and symbol, meaning, history, PNG
- Meaning and history Subaru was the first automobile company to use the Japanese word for its name.
- The name of the brand, Subaru, can be translated from Japanese as the Pleiades, or a group of stars in the Taurus constellation.
- The Subaru logo has always been based on the brand’s name and always depicted six stars.
- What is Subaru?
- This badge was placed on the bonnets of Subaru cars and looked great on any possible color of the background.
- 1959 – 1970 In 1959 the logo became more colorful.
- Now it featured a silver framing and stars of the same color, placed on a red background.
- 1970 – 1980 In 1979 Subaru creates a new emblem.
- 1980 The Subaru logo, designed in 1980 looked pretty much the same as the one the company used in the 1950s, but with the lines of the stars shortened, and the oval frame extended.
- Another difference was in the contours of the elements — the silver voluminous lines of the badge all featured a visible black outline, which added a sense of confidence and professionalism to the Subaru visual identity.
- 1980 – 2003 The base of the today-popular Subaru logo was designed in 1979.
- The emblem is now composed of the same oval with stars, but the color palette is changed.
- The oval shape is wider now and looks stronger, the color of the background boasts gradient shades, which adds a three-dimensional effect to the emblem.
- As a result of this competition the name Subaru was chosen (this is the way the Japanese call the Pleiades constellation).
- It is necessary to take into consideration the prehistory of the brand (the merge of six companies) so as to understand the additional meanings of the brand.
- Symbol The symbolism of the logo, as it has already been mentioned above, is the visible Pleiades (6 stars), that is 6 companies merged into Fuji Heavy Industries which actually became a mother company for the brand.
- What concerns the placement of the stars on the logo, originally it repeated the location of the brightest stars of the Pleiades constellation.
- Font The function of the font in the Subaru logo is to emphasize the symbolic image and make the information about the name clear for the consumer in the most comfortable way.
- Color In the logo the main color is blue.
- In addition, blue was interpreted in Japanese culture as a mystical, supernatural color.
PNG Design and Logo Download
