State Farm logo and symbol, meaning, history, PNG
- Download PNG State Farm Logo PNG Although the logotype of the insurance company State Farm bears a somewhat awkward resemblance to an egg farm logo, it’s very recognizable and has preserved its overall look for more than 60 years.
- 1922 – 1943 The original State Farm logo was composed of a horizontal oval badge in a double outline, where the wordmark in a bold sans-serif was located.
- In the middle of the badge, there was an image of a car in monochrome, with an additional inscription around it.
- The text included “Service.
- Satisfaction.
- Service.
- The color palette was switched to red and gold, and the whole emblem became bright and memorable.
- 1953 – 2006 In 1953 the logo gets redesigned again, placing three red coins in the middle of the square badge with rounded angles.
- The “State Farm” in all capitals was placed above the emblem, and the “Insurance” — under it.
- The body of each coin featured solid red, while the double white outline was balanced by white cursive lettering, which included “Life”, “Auto” and “Fire”, the main types of insurance the company worked with.
- The wordmark could also be seen on its own, without an iconic emblem.
- 2012 – Today The redesign of 2012 simplified the previous version of the State Farm’s visual identity by removing framing and lettering from the emblem, making it just a triangle composed of three red and white coins.
- Font The custom typeface features quite an appealing combination of the kerning and the letterforms.
- It seems to go well with the logo without stealing the limelight.
PNG Design and Logo Download
