Souq.com logo and symbol, meaning, history, PNG
- The platform was established in 2005 by Ronaldo Moaruchawar and today is considered to be the largest e-commerce company in the Middle East.
- The online platform offers more than 8 million of various items, starting from IT products and finishing with nursery and maternity goods.
- Meaning and history The visual identity of the e-commerce platform is simple yet instantly recognizable and bright.
- The logo is composed of a wordmark with a delicate tagline, showing the company’s connection with the Amazon Group.
- The previous version of the Souq visual identity used two colors — blue and orange, which looked playful and bright.
- But the new logo, designed after the acquisition of the marketplace by Amazon, is more modern and strong.
- Font The nameplate of the website uses two different styles of lettering — a bold sans-serif for “Souq”, which is written in all capitals, and a delicate traditional font for “An Amazon Company” tagline, placed under the wordmark and executed in the lowercase, with a signature Amazon smile symbol.
- The font of the main part is very similar to Arthaus Black, designed by John Moore Type Foundry.
- It boasts thick futuristic lines, rounded angles of the letters and fraught strict cuts.
- Both typefaces balance each other and create a perfectly executed logotype, representing a huge and influential company.
- Review Being a subsidiary of Amazon, the core Arab marketplace offers everything you may need in one place.
- Souq.com is a relatively young company, which was founded in 2005, but it already has an audience of more than 40 million customers across the Middle East, which is expanding daily.
- The e-commerce platform has almost 5 thousand of employees, working in the international offices.
- The company does its best to improve customer support and delivery services and to expand the list of available goods, but it is already almost close to perfection.
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