Inspiration – Sony Logo Facts, Meaning, History & PNG

Sony Logo

Sony logo and symbol, meaning, history, PNG

  • 1946 — 1957 The very first logo for Sony was created in 1946 and stayed with the brand for more than ten years.
  • The figure was formed by a trapezoid with its base up, and a rhombus, connected to its bottom part.
  • It was a bold black inscription in a modern rounded serif typeface with the capital letters stretched.
  • The massive serifs were elongated and rounded on their ends, adding unique character and individuality to the logotype.
  • 1962 — 1969 The typeface of the logotype was changed again in 1962, by straightening the horizontal lines and serif of the letters and making them sharper and stronger.
  • 1969 — 1973 The letters got slightly stretched again in 1969, and the serifs became rounded corners just like in the first version of the logotypes introduced in 1957, just a bit shorter.
  • 1973 — Today The redesign of 1973 brought a modernized and refined version of the logotype to the Sony visual identity.
  • The Sony logo, introduced in 1973 uses the Clarendon Medium font.
  • Symbol Although the first insignia looked unique, the manufacturer decided to get rid of it, and as soon as in 1957 another logo was introduced.
  • Four year later the company updated its insignia, making it more solid.
  • However, the following year the typeface was changed to a clearer, more transparent one.
  • The alterations were so subtle that they were hardly visible for someone who was not a professional, so the majority of consumers probably did not even notice any changes.
  • Current emblem The latest version of the Sony logo was unveiled in 1973.
  • Color The simple combination of black and white featured in the Sony logo looks clean, elegant and never goes out of fashion.

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