Sodexo Logo and symbol, meaning, history, PNG
- Meaning and history The company started working in 1966 as Société d’Exploitation Hotelière.
- 1997 — 2008 During this decade, there were two versions of the Sodexo logo.
- The shorter version showcased the name Sodexho, while the full version included the lettering “Alliance.” In their core, however, the two versions were the same.
- There was the name of the brand in dark blue with five stars forming a curve above it.
- The stars varied in size, from the smallest one at the beginning of the curve above the “x” to the largest one above the “d.” Below, a thin red horizontal bar could be seen.
- In the full version, the word “Alliance” broke the bar into two identical parts.
- The aim was to simplify the name (in some languages, the combination “xh” isn’t that easy to pronounce).
- It was still positioned in the same place, just above the top right end of the “x.” The design has grown cleaner.
- The red bar disappeared.
- The letters lost the serifs, and even the lower end of the “d” was gone.
- It also looks more dynamic because of the italics.
- Colors The 2008 Sodexo logo preserves the palette of its predecessor (blue with a red accent).
- However, there is a slight shift in the shade.
- The blue has grown darker providing better contrast.
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