Smith Optics logo and symbol, meaning, history, PNG
- Download PNG Smith Optics Logo PNG The history of the Smith Optics logo shows that sometimes to make an emblem more modern you just need to look for inspiration… in the older versions.
- Meaning and history Smith Optics is one of the core brands of Safilo Group S.p.A., an Italian company specializing in prescription frames, sunglasses, sports eyewear, and helmets, to name just a few.
- The list of other brands owned by Safilo also includes Polaroid, Oxydo, and Carrera.
- During over 65 years of its history, the brand has gone through at least five logo updates.
- One of the oldest logos featured the word “Smith” in large gray letters.
- All the characters were of the same size.
- Interestingly, the “M” had the shape of a lowercase letter and the size of the capital letter.
- Several years later, the brand slightly updated its wordmark by italicizing it.
- The type and color remained pretty much the same.
- This was the last of the series of clean logotypes.
- After it, the company tried a completely different approach adopting a pretty intricate wordmark, which was not very legible even at larger sizes.
- Here, the lettering “Smith Optics” looked as if it had been written by a person whose handwriting was pretty poor.
- This time, the wordmark is black.
- The gap on the “S” adds a unique touch.
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