evolution history and meaning
- Download PNG Smirnoff Logo PNG Smirnoff is a brand of vodka, founded in 1860s in Russia by Pyotr Smirnov.
- In 1886 Smirnov received the Tsar’s special designation as a Purveyor of the Imperial Court.
- The brand is owned by Diageo Group since 1997.
- Meaning and history When the Bolsheviks took over, the distilleries were shut down and Pyotr’s son Vladimir ran to Paris, where he revived the vodka brand under the name “Smirnoff”.
- The Smirnoff logo design was born from a desire to reflect the brands amazing history, whilst also including a nod to the contemporary spirit and vibrancy.
- The design, completed by Design Bridge bureau, includes an amended logotype with bolder lettering and larger ‘eyebrow’ shape that the logo sits on.
- The badge was composed of an enlarged white crest in a double gold outline and red velvet “curtains” on its upper part, a golden crown, and a smooth arched banner.
- The banner, colored in red and outlined in gold, featured bold white lettering on it and was the main brand’s signifier.
- 1978 – 2001 The concept of the Smirnoff logo was changed in 1978.
- The red banner in a gold outline turned into an arched red ribbon with white framing.
- The ribbon with the lettering was also refined, changing its main color to a darker one, and getting its white framing a bit wider.
- As for the wordmark, it kept the typeface of the previous version, and its smooth soft lines perfectly harmonize the sharp angles of the eagle.
- Color and font In its logo Smirnoff uses a custom typeface, based on a Humanist sans serif font.
- The lettering is bold and elegant, yet looks very modern.
- The main Smirnoff’s color scheme includes red and silver.
- The silver color is also a symbol of purity.
- The Emblem The Smirnoff logo has a two-headed crowned eagle and a red banner written Smirnoff in capital letters.
- The crown is here to symbolize the quality of the vodka The double-headed eagle is the symbol most strongly associated with Russia.
- In 1992 the Russian Federation restored it to the state coat of arms.
- Official and personal coats of arms, stamps, coins, military flags and banners have all used the symbol.
PNG Design and Logo Download
