evolution history and meaning
- Download PNG Smart Logo PNG Smart is an automobile brand from Germany, which was established in 1994 by two famous companies — Swatch and Mercedes-Benz.
- Today Smart is a part of Daimler and operates in more than 40 countries across the globe.
- Meaning and history 1998 – 2002 The very first emblem for Smart was introduced in 1998 and stayed with the brand for a little less than four years.
- It was a smooth and friendly lowercase logotype in light gray, with full rounded contours of the sans-serif letters.
- The triangle was pointing to the right, looking like the “Play” button.
- 2002 – Today Smart is a design-focused brand, that aims to provide its customers with high-quality small cars, which are eye-catching and unique.
- The brand’s visual identity is very modern and laconic.
- It is composed of a wordmark and an emblem on its left.
- The wordmark is executed in the lowercase lettering in a simple gray color of a sans-serif typeface with smooth rounded lines, that are minimalist yet sleek.
- The Smart emblem is a three-dimensional figure, consisting of two parts: a cut circle of the letter “C” (stands for “compact”) in silver-gray and a yellow triangle with two curved sides.
- The figures form some kind of arrow, pointing East, which is a symbol of futuristic and progressive brand’s philosophy.
- The earliest version of the Smart logo featured only silver-gray, the yellow color was added not that long ago, but it definitely changes the brand’s visual identity for the better.
- Yellow color symbolizes youth and energy, eternal movement and curiosity.
- The Smart logo is an example of a simple and strong visual identity, which is modern and laconic, keeping the best of the design world in it.
PNG Design and Logo Download
