Sky News logo and symbol, meaning, history, PNG
- During its not very long history, the network has undergone more than 15 changes of its visual identity, though the logo we all can see today is based on the concept, introduced in 2005.
- It was a gradient light gray and blue emblem with the “Sky” enclosed into a thick circular frame and placed into a square, in the same color.
- 1990 – 1993 The redesign of 1990 switched the color palette of the Sky News logo to gradient blue and yellow, where the “News” part of the lettering was executed in yellow, and all the other elements featured different shades of blue — from dark, almost purple, to sky-blue, for the second part of the wordmark.
- 1993 – 1995 In 1993 the circle was placed above the rectangle where the “News” lettering in black was written.
- The white “Sky” kept its style but switched the color to white, and its circular framing became electric blue.
- 1997 – 1998 In 1997 the rectangle was removed from the logo and now it was composed of a slightly diagonally oriented blue oval with a large white “Sky” lettering in its iconic typeface, and the black “News” in capitals under it.
- 1998 – 2001 A completely new structure and color palette was introduced by the channel in 1998.
- The upper part, colored in purple, contained the “Sky” inscription in white, while the bottom part in red was for the “News”.
- The white inscription has its “Sky” part placed on a blue part of the rectangle, and “News” on the red.
- 2005 – 2007 The redesign of 2005 simplified the logo color palette to red and white and the smooth arched separating line is changed to a strict vertical, so the rectangular badge is now composed of two smaller rectangles — the red one on the left with “Sky” in white, and the white right one, containing red “News” inscription.
- The white and red banner got some light silver shades and a thick framing in the same color.
- 2008 – 2010 The colors get switched in 2007, and for the nearest three years the channel uses its rectangular logo with red “Sky” on gradient gray, and white “News” on red.
- The gray color is being replaced by white in 2008.
- 2010 – 2013 In 2010 the “Sky” wordmark is getting a new color, black, and the “News” part is being enlarged.
- With the new color palette, the channel’s badge looks more professional and powerful than ever.
- The glossy texture and gradient shades make the nameplate three-dimensional and reflect energy and confidence.
- As for the “Sky” part of the nameplate, it didn’t change much but got its contours cleaned.
- 2015 – 2018 With the redesign of 2015, the typeface of the “News” lettering was shanked to a more modern and smooth sans-serif, which made the logo look more balanced and the two parts of the wordmark — more connected.
- 2018 – 2021 With the redesign of 2018, the Sky News visual identity becomes more balanced and clean, and the “News” lettering is now written in the lowercase and uses a lightweight sans-serif typeface.
- 2021 – Today In 2021 the thin gray framing was removed from the Sky News visual identity, making the banner look fresher and lighter.
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