Siemens logo and symbol, meaning, history, PNG
- However, for most of its history, the company used a more intricate symbol.
- Meaning and history The history of Siemens’s visual identity is not very intense, considering the fact the first logo for the brand was designed in 1899, and since that time there only three major redesigns, and all other changes made to the emblem throughout the years were minor.
- 1899 – 1973 The initial logo of the company featured an intertwined monogram, consisting of two first letters of the founders’ surnames — Siemens and Halske, “S” and “H”.
- The “S” was enlarged and vertically stretched, while the “H” had a square shape and was placed diagonally, inclined to the left.
- The outline of the emblem featured the same thickness as the letters, so the logo looked very balanced and laconic in its monochrome color palette.
- 1928 – 1936 The redesign of 1928 adopted two new elements, which were the bold black wordmark in all capitals, placed under the circular emblem, and geometric framing, in a pentagon shape, with the peak on top.
- Though now the logo featured four components, it still looked modest and minimalist, due to the simplicity of the lines and their black-and-white execution.
- 1936 – 1991 Another logo version, which was in use by the brand since 1936, featured only the “Siemens” logotype, written in all capitals and executed in a modern and bold sans-serif typeface, with thick lines and a lot of air.
- 1991 – Today The redesign of 1991 refined the logo, introduced in 1936, cleaning its lines and strengthening them.
- The wordmark of the new version is executed in a modern yet simple sans-serif typeface, which is very similar to such fonts as Dialog Pro Extra Bold and Lucida Grande Black.
- As for the color palette of the Siemens visual identity, there are three options of using its logotype: tender and light turquoise, which is the main color of the brand, evoking a sense of safety, reliability, and calmness; light gray, which stands for confidence and seriousness, and black, which is the color of power and elegance.
- Symbol In 1925 the symbol was placed in a circle.
- Emblem In 1936 the emblem grew cleaner and simpler, the diamond and circle shapes being removed from it.
- Color The only color featured in the current Siemens logo is cyan.
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