Shell logo and symbol, meaning, history, PNG
- Who designed the Shell logo?
- In 1971, Raymond Loewy developed the logo for Shell, which the company has been using ever since with only minor updates.
- The list of his works includes not only commercial emblems, like logos for BP and Exxon, but also such projects as Air Force One livery, Coca-Cola fountain dispenser, and Lucky Strike package.
- Meaning and history The visual identity of one of the world’s most reputable oil and gas companies has always been based on the graphical representation of its name, Shell.
- To make the look of the logo more powerful, the image was placed on a black background.
- 1909 – 1930 The contours of the shell were refined and gained a darker shade in 1909, and the need for a black background disappeared, and the emblem was pretty balanced and solid on its own.
- 1948 – 1955 The iconic yellow and red color palette was adopted by the company in 1948, and this was the time when the lettering was placed over the shell, written in bold white sans-serif with clean straight contours and thick lines.
- 1971 – 1995 The shape of the shell was updated – it now resembled the rising sun.
- They were more rounded and now looked more fragile than in the previous version.
- 1971 – Today The current Shell emblem was designed in 1971 by Raymond Loewy and features a sleek art-deco style shape with a rounded top part and rectangular bottom.
- The yellow image has a thick red outline and a minimum of red stripes over its body.
- The 1909 version featured slightly different proportions, yet it still had a photographic quality.
- Emblem In 1930, Shell modified its emblem once again.
- The changes were subtle, yet they resulted in a cleaner, detailed image.
- Font Several earlier versions of the emblem included the name of the company, but the standard logo that is used today does not feature a wordmark.
- Color The color scheme sports red and yellow.
- Shell opted for this sunny, optimistic combination as a way to emphasize its connection to California and Spain, where quite a few Californian settlers were from.
- Oil logo There have been several cases in Shell’s history when the word “Oil” was included in its emblem.
- Also, some of the versions of the Shell Oil logo included the lettering “Premium Oil” and “Shell Helix Motor Oils.” Gas logo The stylized depiction of a seashell in the Shell Gas logo looks the same as in the company’s primary logo, while all the rest is different.
- The word “Gas” is given in cursive letters with a flame in the letter “A.”
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