evolution history and meaning
- Download PNG Serta Logo PNG Serta is the largest mattress brand in the USA.
- Owned by Serta-Simmons, it was founded in 1931 in Illinois under the name Sleeper by 13 mattress manufacturers.
- The company is famous for its ”Counting Sheep” advertising campaign which was created in 2000.
- Meaning and history The Serta logo is a wordmark framed in an open circle and a corresponding to the company’s profile tagline “ We make the world’s best mattress” The brand’s logo is very bright due to the use of yellow color, which gives a feeling of happiness, warmth and relaxation – a perfect associative series to mattresses and sleep.
- The yellow color in the Serta logo is used to highlight the deep blue typeface.
- One of the classic color combination – blue and yellow – works as an eye-catcher, while both of the colors separately resemble of comfortable sleep and positive emotions.
- The Serta logo is contemporary and attention-grabbing, which enhances the products on-shelf presence.
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