State Bank of India logo and symbol, meaning, history, PNG
- Meaning and history The visual identity of The State Bank of India, or simply SBI, has always had a circle as the main element.
- This geometric figure is known to be a symbol of the Universe, perfection, and eternity, and using circular elements in its logo can tell a lot about the company and its values.
- 1955 – 1970 The original SBI logo was introduced in 1955, the years when the bank was established and featured a golden coin in a double outline, where the wordmark in Latin and Indian alphabet was placed.
- In the middle of the coin, there was an ornate and detailed image of a tree and a “1955” date mark under it.
- 1970 – 2017 The redesign of 1970 completely changed the design and style of the SBI logo, though the circle remained the main theme.
- The upper level of the nameplate consisted of an extra-bold lettering in a modern sans-serif, while the tagline “The Banker To Every Indian” in all capitals was written in a lightweight font with a lot of space between the symbols.
- 2017 – Today In 2017 the logo was shortened and simplified, replacing the long wordmark and its tagline with an “SBI” abbreviation in dark purple.
- The new blue and purple color palette of the bank’s logo is a representation of the reliability and stability of the financial institution, along with its creative and progressive approach and courage.
- The bold neat lettering in a simple sans-serif typeface has the horizontal bar of the “B” shortened, which makes the wordmark lighter and adds elegance and individuality to the whole image.
- The emblem was created by Shekhar Kamat.
- The main design element of the logo was a blue circle shape with a white gap.
- One of the four possible interpretations suggests that the bigger circle symbolizes the bank as a whole, while the white circle symbolizes the client.
- Other designers point out that the gap looks very similar to a keyhole, while the blue circle can be interpreted as a lock – a very old and common symbol for security and safety.
- In this case, the overall design may imply that the clients’ money is perfectly safe in the SBI.
- Also, the smaller circle may represent an SBI office, while the white line is the street leading to it.
- Instead of the full name of the bank, the “SBI” abbreviation is used in dark blue or white.
- Font The modern sans serif typefaces chosen for the SBI logo has been heavily modified to convey the idea of “weight and heighten the institutional feel,” as the company’s official brief puts it.
- The geometric typeface boasts decent legibility and works well at greater distances.
- The distinctive feature of the wordmark is the gap in the letter “B,” which is supposed to create a visual harmony between the lettering and the emblem (which also has a gap).
- Color While the light shade of blue has been featured in the State Bank of India logo for several decades, the 2017 logo version adds a darker shade of blue and reduces the use of white.
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