Santander logo and symbol, meaning, history, PNG
- Therefore, the Santander logo is supposed to represent these values, as well as provide a unique international positioning.
- 1949 – 1971 The redesign of 1949 changed the composition of the bank’s logo and now it was a sophisticated intertwined “BS” monogram placed above the delicate lightweight wordmark in a narrowed serif typeface.
- 1971 – 1986 In 1971 the logo was simplified but gained a new green and white color palette.
- The symbol of growth and success, green became the most eye-catching element of the Banco de Santander visual identity.
- The elegant monogram was replaced by two bold serif letters enclosed in a thin square frame; and the wordmark changed its typeface to a thicker and wider one.
- 1986 – 1989 With the name change of the bank, the logo was redesigned again in 1986.
- The “Banco Santander” wordmark was part of two levels and executed in a light-gray bold serif typeface on the right from the new emblem.
- The smooth green emblem was composed of a horizontally stretched solid oval with two white and two green curved lines coming out of it diagonally.
- 1989 – 1999 The color palette of the logo was changed to black, red, and white in 1989.
- The completely new composition included a vertically placed rectangular emblem, split into two parts by an arched line, and a wordmark set in four levels and underlined by a red line.
- Removing the word “Banco”, and placing the thin white “Santander Central Hispano” on a red background with a white and red oval emblem on the left.
- 2007 – 2018 After the name of the bank was switched to Santander in 2007, the lettering on the logo was shortened and gained thicker lines and more distinct serifs.
- 2018 – Today The redesign of 2018 changed the typeface of the Santander logotype to a more modern one.
- The sans-serif lettering today features rounded shapes of the letters with their horizontal bars arched and vertical ones — straight.
- This symbol is used for two reasons.
- First, it resembles the letter “S”, which is the first letter in the name of the company.
- Wordmark emblem The wordmark is placed next to the symbol (on the right), the first letter being slightly shorter than the flame.
- Font The type featured on the Santander logo resembles Berstrom DT Bold.
- Its author is Malcolm Wooden.
- Color Red has been chosen as the dominant color because it symbolizes such values as strength, energy, and determination.
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