evolution history and meaning
- The emblem features gold color with the black of the wordmark.
- 1902 – 1922 The logo, created in 1902 had a classy and fancy crest shape with slightly curved corners and a traditional golden and red crown on top.
- The lettering on the golden background also used red shade, along with black.
- There were no other decorative elements rather than the crown, but two different styles of lettering made the badge look elegant and unique.
- 1922 – 1923 For one year, in 1922, Rover used another type of badge for its cars.
- The brand changed its shield emblem to a gold handwritten wordmark.
- 1925 – 1929 A blue and white crest saw the light in 1925.
- The thin white outline of the crest balanced the look of the logo and made it bright and eye-catching on any background.
- 1929 – 1947 The new logo was created in 1929, it was composed of a red and black colored shield with silver big “Rover” lettering.
- Blue waves appeared on the sides of the red, black, and gold stylized clipper.
- And now it was placed over the black badge with a silver clipper on it.
- The silver and red clipper with the lettering got the silver head back and was placed on a glossy black background of the modernized crest in a thin silver outline.
- 1963 – 1965 In 1963 Rover changes the shape of its emblem to a more Art-Deco style figure, which is a trapezoid, extending up.
- It was a matte black circular badge with a clipper outline in silver on it.
- No other colors, no lettering.
- 1976 – 1979 The new round shape of the Rover logo was created in 1965 and slightly modified in 1976.
- Now the black, red, and golden composition was drawn in gradients over a trapezoid badge with rounded angles and a double black and white outline, which added lightness to the badge.
- 1989 – 2003 The brand switched back to the logo version of 1963, but the shape is changed – the trapezoid became thicker and the sides are curved.
- The Emblem During its long history, the brand always used a Viking longship image on its emblems.
- In the early years, it was more ornate and colorful and the latest versions of the Rover visual identity feature stylish and modern gold-colored ship with a red sail.
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