evolution history and meaning
- Download PNG Rolls-Royce Logo PNG Rolls-Royce is a British brand of the world’s most luxury car manufacturing company, which was founded in 1904 and incorporated in 2011.
- There were a few redesigns held by the brand’s visual identity, but the style and font are still the same.
- The color palette of the earliest company’s visual identity was mainly red, which was a reflection of the Rolls-Royce passion and power.
- 1911 – 1920 The logo, created for the iconic brand in 1911, became iconic as well.
- A classy heraldic badge with a rectangular monogram badge in the center and two rampant lions on the sides looked royal and luxurious, executed in a light silver palette with thin yet clean and confident lines.
- 1911 – 1973 From the 1930s Rolls-Royce started using a simplified logo — the coat of arms is gone and only the iconic symbol stays.
- During the years, the logo got some silver shades and more refined and sharpened lines, but the original style and heritage are still there.
- 1973 – 1998 With the redesign of 1973, a contemporary minimalistic badge came to the visual identity concept of Rolls Royce.
- It was a softened solid blue square (with the sides arched from the center and rounded corners), with a silver and white “RR” monogram in a recognizable iconic typeface with slightly flared ends of the lines.
- 1998 – 2020 The silver and black plate from the earliest logos has been in use by Rolls Royce from 1998 until 2020.
- It was a vertically oriented rectangle with rounded angles, a bold black RR monogram in the center, a thin black outline, and the brand’s name written along the top and bottom parts of the logo, in the modern medium-weight sans-serif uppercase.
- 2020 – Today The Emblem The iconic Rolls-Royce emblem is composed of a vertically located rectangular with rounded angles, the wordmark, and the brand’s monogram.
- The “RR” monogram is executed in a custom Art-Deco typeface with sleek sophisticated lines.
- The color palette of the Rolls-Royce logo was the main issue of the brand’s redesigns throughout history.
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