Rite Aid logo and symbol, meaning, history, PNG
- Meaning and history The Rite Aid logo has always featured the shield as one of its core elements.
- By 1966, there were already stores in five more states.
- The shield was divided into two fields and housed the original name of the store chain.
- In the top field, there was the word “Thrif,” while the letter “D” could be seen below (both in a serif type).
- The top field, which was smaller, housed the word “Rite.” The lower field, in which the word “Aid” could be seen, was larger.
- 1979 – 2020 The proportions grew different – the shield now seemed higher, more like a typical shield.
- It was different from the previous Rite Aid logo where the word “Aid” caught your eye, while “Rite” was lost.
- In the 1990s, the company used a secondary logo of a pretty different design.
- Both the leaves and the mortar conveyed the message of “natural remedies.” To the right of the shield, there was the name of the brand set in a minimalist sans.
- The letters were lighter than in the previous version, although they were still legible enough.
- The word “Aid” below was colored green, like the leaves on the emblem.
- Later, the company switched to simpler and better legible sans serif typefaces.
- Colors Blue has always been present on the Rite Aid logo.
- The previous versions also included red but it was eventually replaced by green, to leave the impression of natural products.
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