Inspiration – Rip Curl Logo Facts, Meaning, History & PNG

Rip Curl Logo

Rip Curl logo and symbol, meaning, history, PNG

  • Meaning and history The earliest design was cluttered almost to the point of illegibility.
  • In spite of all its issues, this logo was recognizable and, for quite a few people, was a symbol of a certain lifestyle and era.
  • As the brand was growing, the design forces behind it had to make the brand identity friendlier and easier to grasp.
  • The creative search resulted in the wordmark “Rip Curl” in a very simple, yet unique type.
  • The second interpretation of the rainbow theme looked brighter, more dynamic and distinctive.
  • There was more depth to it, too.
  • Originally, the wave was placed inside a rhomboid, while the company name could be seen above.
  • The wordmark looked almost the same as in the previous version, except for the color (this logo was black-and-white).
  • The designers colored the logo in two shades of blue leaving white and black as additional colors.
  • Only one shade of blue was left.
  • The palette was now dominated by red, with little patches of blue and a white background.
  • The type was a more generic rounded one.
  • Both the type and the emblem grew more minimalist.
  • The wave became the centerpiece of the Rip Curl logo.

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